Why Engagement and REALLY Good UX Matters

posted in blog, usability, UXA

I have a Wicked Problem as a work project right now. For inspiration and a general sense of groundedness, I pull out books and immerse myself into other people’s postulations and ideas. As Moore’s Law, Hick’s Ideas, The Magic of 7 and Tesler’s Law of the Conservation of Complexity dance around in my noggin, I am pulled back to one central shuffle-ball-change: User Experience is really important.

One of the books that keeps me tethered to the design dance world is, Effective UI: The Art of Building Great User Experience in Software by  Jonathan Anderson, John McRee, and Robb Wilson. This lovely infographic sums it so splendidly.